Welcome to Farm & General Insurance
Farm & General is one of the most influential independent insurance brokers covering Central and Southern England.
We know how important it is to have peace of mind when it comes to insuring your personal and business property. That’s why we are proud to make it our business to know you and fully understand your needs.
Whether you run a farming business, garden centre, nursery or dealership, you can be sure your insurance policy will be designed around you, for you.
With access to a wide range of specialist insurers, including access to our own bespoke policies, we provide independent insurance advice with competitive premiums and a prompt and efficient claims service… and that’s only our starting point!
Commercial Farm Insurance
Farm & General are agricultural insurance specialists and expert farming insurance brokers, offering insurance solutions for traditional and modern farms and growers.
Agricultural Vehicle Insurance
Receive an instant quote for agricultural vehicle insurance with Farm & General. Our farm insurance specialists provide comprehensive cover for a variety of agricultural machinery.
Smallholding & Small Farm Insurance
Our exclusive Smallholder and Small Farms policy goes beyond the conventional and is underwritten by two award-winning global insurers. Get instant online cover from Farm & General.
Read Our Blog

Managing Operational Risk and Insurance Liability This Farm Safety Week
As the demanding summer harvest begins, health and safety must move beyond basic checklists.

August on the Farm: Managing Harvest Pressure and Operational Risk
August is high gear for UK farms. From grain storage failures to livestock transport and seasonal labour safety, ensure your farm business is protected.

Managing Arable Margins: Insurance and Strategy in 2026
A practical look at arable farming in 2026, from tight margins and SFI changes to machinery risk and rural theft and how farms can stay protected.

Protecting Fuel, Fertiliser and Vehicles from the Global Threat
Explore how global conflicts impacts fuel, fertiliser and vehicle security. Get expert insurance advice today.